Table 1. Comparing the relative strengths and weaknesses of different ROI approaches

Market value approach Contingent valuation approach Proposed integrated approach
Theoretical foundation Price theories in microeconomics Theories of public goods in microeconomics Combination price theories, public goods theories, and public management theories
Application to the valuation of library services - Using market prices of equivalent services to estimate the economic value of materials and services.- For old materials, some form of discounting for depreciation and previous usage is used. - Using surveys of patrons (and residents) to estimate their willingness to pay for services. - Using both market-equivalent price analysis and surveys of patrons (and residents) to estimate the full benefits of library services.- Value analysis based on public values and personal experiences.
Relative strengths - Theoretically sound.- Seemingly more objective to the public and key stakeholders. - Ability to capture consumer surplus and non-market value.- Ability to control and adjust for preference differences caused by individual characteristics. - Ability to combine the relative strengths of both the market value and contingent valuation approach.- Ability to cross-check the sensitivity of different methods and approaches.
Challenges and weaknesses - Tedious, costly, and time-consuming process to track the market prices of equivalent services.- Discounting can be arbitrary.- Failure to capture the full value of services, such as consumer surplus and non-market value. - Cost of conducting large scale surveys.- Sensitive to survey design.- Sampling biases.- Seemingly less subjective.- Questionable representativeness if the sample size is small and sampling methodology is biased. - More costly and time-consuming than either the market value and contingent valuation approach individually.- Survey design sensitivity and sampling biases in the survey component of the approach.
ROI, return on investment.